I'm going to get slated by every editor around, but I like cliches...
Where would our advertising people and newspaper journalists be without their bags full of slogans and catchy jingles? I put it down to the fact that I listened to the radio a lot growing up; as well as that I was brought up in cliches. Without realising, we use them all the time in everyday speech, that's why I think they do have a place: even if it's to define a character in speech.
When it's a lemon drizzle with a slice from the middle. Scrumptious!